Binocle profile


BINOCLE is the office led by Italian architect Lorenzo Bini since 2011.

Born in 1971, educated in Milan and Oslo, Lorenzo graduated in 1998 from Politecnico di Milano and worked for different offices in Milan and Rotterdam until 2003 when he co-founded studiometrico, his former practice that ceased business in 2011 after 8 years of shared partnership.

BINOCLE works on the transformation of existing spaces shifting from temporary structures to permanent buildings and gardens.

Beside his professional activity, Lorenzo is teaching at Politecnico and Nuova Accademia di Belle Arti in Milan and was visiting professor at the Design Academy Eindhoven.

Download Lorenzo Bini’s CURRICULUM VITAE:  [Italian]  [English]



Via Giuseppe Colombo 81/a 20133 Milan, Italy

+39 02 78625376

Instagram store beijing

The first J.Cricket store in the world opened in SKP-S Beijing and was conceived as a background sequence for the brand’s collection and for Jimin Lee’s world of inspiration.

The rather complex and quite restrained space has been organised through the careful composition of a series of varicoloured surfaces that work as backdrops for clothes, accessories and shoes on one hand and for an original - and constantly changing - selection of furniture, plants, objects and artworks that reflect and represent the sensibility of the brand’s designer.

Location: Beijing, China
Client: J.Cricket
Year: 2019
Status: Completed
Program: Retail
Photographs: Xiao Mei