Binocle profile


BINOCLE is the office led by Italian architect Lorenzo Bini since 2011.

Born in 1971, educated in Milan and Oslo, Lorenzo graduated in 1998 from Politecnico di Milano and worked for different offices in Milan and Rotterdam until 2003 when he co-founded studiometrico, his former practice that ceased business in 2011 after 8 years of shared partnership.

BINOCLE works on the transformation of existing spaces shifting from temporary structures to permanent buildings and gardens.

Beside his professional activity, Lorenzo is teaching at Politecnico and Nuova Accademia di Belle Arti in Milan and was visiting professor at the Design Academy Eindhoven.

Download Lorenzo Bini’s CURRICULUM VITAE:  [Italian]  [English]



Via Giuseppe Colombo 81/a 20133 Milan, Italy

+39 02 78625376


Potocco Stand 2024


The Potocco stand for the 2024 Milan Furniture Fair occupies an area of 400 sqm. To allow the display and valorisation of a multiplicity of products ranging from indoor to outdoor, the square space was divided into 9 identical areas which gave rise to a system of rooms. Four passages located on their corners put each hall in communication with the others and contribute to the creation of a continuous and separated space at the same time. Six round walls break the rigidity of the original rule and provide each room with at least two different backdrops (straight and curved walls, corners and bends) and are a spatial device to open gaps that allow glimpses of the internal display to visitors who walk along the perimeter of the booth.

Location: Milano, Italy
Client: Potocco SPA
Year: 2024
Status: Completed
Program: Exhibition Design
Team: Stefano Garagiola, Eva Valentini
Collaborators: Chiara Andreatti Studio
Photographs: 1,2,3,4,5,6,12 Lorenzo Bini, 7,8,9,10,11 Giuseppe Dinnella