Binocle profile

Profile

BINOCLE is the office led by Italian architect Lorenzo Bini that deals with the transformation of existing spaces, from temporary structures to permanent buildings and gardens.

Born in 1971 and educated in Milan and Oslo, Lorenzo graduated in 1998 from Politecnico di Milano and worked in Milan and Rotterdam until 2003 when he started his own practice in Milano.

Alongside the professional activity, Lorenzo has taught at the Politecnico di Milano, at the Design Academy Eindhoven and at NABA, Nuova Accademia di Belle Arti in Milan.

In 2021 he became a member of the Council of the Order of Architects, Landscape Planners and Conservators of the Province of Milan with responsibility for cultural activities.


Download Lorenzo Bini’s CURRICULUM VITAE:  [Italian]  [English]

Contact

Binocle

Via Giuseppe Colombo 81/a 20133 Milan, Italy

+39 02 78625376

now@binocle.it

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Potocco Stand 2024

POTOCCO STAND 2024

The Potocco stand for the 2024 Milan Furniture Fair occupies an area of 400 sqm. To allow the display and valorisation of a multiplicity of products ranging from indoor to outdoor, the square space was divided into 9 identical areas which gave rise to a system of rooms. Four passages located on their corners put each hall in communication with the others and contribute to the creation of a continuous and separated space at the same time. Six round walls break the rigidity of the original rule and provide each room with at least two different backdrops (straight and curved walls, corners and bends) and are a spatial device to open gaps that allow glimpses of the internal display to visitors who walk along the perimeter of the booth.

Location: Milano, Italy
Client: Potocco SPA
Year: 2024
Status: Completed
Program: Exhibition Design
Team: Stefano Garagiola, Eva Valentini
Collaborators: Chiara Andreatti Studio
Photographs: 1,2,3,4,5,6,12 Lorenzo Bini, 7,8,9,10,11 Giuseppe Dinnella