BINOCLE is the office led by Italian architect Lorenzo Bini since 2011.
Born in 1971, educated in Milan and Oslo, Lorenzo graduated in 1998 from Politecnico di Milano and worked for different offices in Milan and Rotterdam until 2003 when he co-founded studiometrico, his former practice that ceased business in 2011 after 8 years of shared partnership.
BINOCLE works on the transformation of existing spaces shifting from temporary structures to permanent buildings and gardens.
Beside his professional activity, Lorenzo is teaching at Politecnico and Nuova Accademia di Belle Arti in Milan and was visiting professor at the Design Academy Eindhoven.
Developed in 2010 for an invited competition, this design proposal envisaged a new model of store and suggested a new shopping experience for Nike’s customers and supporters.
The efficiency of ordinary retail spaces is enhanced by the presence of an unconventional room in which the history of the brand and the celebration of its myth are continuously staged.
|Client:||Nike Italy S.r.l.|