
Potocco Stand 2025
Following a collaboration which began during the previous edition of the Milan Furniture Fair, in 2025 we designed a new stand marked by both similarities and differences from its predecessor. The same 400 sqm area, located in the same spot within the same hall, is again divided into nine more or less equal spaces. Likewise, the combination of curved and straight walls introduces a blurred transition between the inside and the outside and provides a variety of backdrops for product displays. A more open and inviting entrance and a more structured path through the pavilion are two of the key differences between the 2025 stand and the one of the previous year, while the material and chromatic treatment of the walls and the use of two contrasting flooring are elements of continuity.
Location: | Milano, Italy |
Client: | Potocco SPA |
Year: | 2025 |
Status: | Completed |
Program: | Exhibition Design |
Team: | Stefano Garagiola |
Collaborators: | Chiara Andreatti Studio |
Photographs: | Lorenzo Bini |










