Binocle is the office led by Italian architect Lorenzo Bini

Profile

BINOCLE is the office led by Italian architect Lorenzo Bini that deals with the transformation of existing spaces, from temporary structures to permanent buildings and gardens.

Born in 1971, educated in Milan and Oslo, Lorenzo graduated in 1998 from Politecnico di Milano and worked in Milan and Rotterdam until 2003 when he started his own practice in Milano.

Alongside the professional activity, Lorenzo has taught at the Politecnico di Milano, at the Design Academy Eindhoven and at NABA, Nuova Accademia di Belle Arti in Milan.

In 2021 he became a member of the Council of the Order of Architects, Landscape Planners and Conservators of the Province of Milan with responsibility for cultural activities.

Download Lorenzo Bini’s CURRICULUM VITAE:  [Italian]  [English]

Contact

Binocle

Via Giuseppe Colombo 81/a 20133 Milan, Italy

+39 02 78625376

now@binocle.it

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Binocle - Potocco Stand 2025 - TLDR

Potocco Stand 2025

Following a collaboration which began during the previous edition of the Milan Furniture Fair, in 2025 we designed a new stand marked by both similarities and differences from its predecessor. The same 400 sqm area, located in the same spot within the same hall, is again divided into nine more or less equal spaces. Likewise, the combination of curved and straight walls introduces a blurred transition between the inside and the outside and provides a variety of backdrops for product displays. A more open and inviting entrance and a more structured path through the pavilion are two of the key differences between the 2025 stand and the one of the previous year, while the material and chromatic treatment of the walls and the use of two contrasting flooring are elements of continuity.

  
Location:Milano, Italy
Client:Potocco SPA
Year:2025
Status:Completed
Program:Exhibition Design
Team:Stefano Garagiola
Collaborators:Chiara Andreatti Studio
Photographs:Lorenzo Bini
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